If you have been selling on eBay for years then you must adapt to survive, embrace the new trends and make them part of your business. Only 5 Years ago Facebook didn’t exist, now you will see the logo in adverts on TV, you will hear newsreaders announcing that you can find more info on a particular subject on their Facebook page.
In just 5 years Facebook has gone from not existing to part of every day life. regardless of whether you like this or not if you are in business you have to make use of it. Millions of people spend allot of time on Facebook and it’s a great place to connect with your repeat customers and also to find new ones. If you ignore it you will miss out on a great stream of passive sales.
With facebook you can set it up and let your customers spread the word for you, if they like what they just bought from you ask them to add you to your fan page. All thier friends wil see that you did this and you will instantly get a heap more peole taking a look out of curiosity, then if a few of them also click like in on your fan page then you will get a heap more visability to all of their friends.
All you need to do is set up the page and maybe set-up an automated email to ask your customers to check you out on Facebook. It’s a small amount of time to invest but a great return that will go on and on.
The same applies for Twitter although it takes a little more of your time to Tweet on a regular basis, but even if you just tweeted when you added new stock or had a sale on it would be better then nothing, free traffic is free traffic. Don’t let it go to waste.
If you have more time to spend on it, and you start to find that you are having fun on Facebook and Twitter then interacting with your customers and regularly updating all your social media streams will grow your marketplace visibility and your traffic levels exponentially. The more you put in to it the more you will get out.
Whatever level of participation you choose, make sure you do at least something. It’s a brave new world people, embrace it and you will reap the rewards.
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