Why you need to Specialise on eBay

Selling on eBay these days is a sophisticated affair; in order for you to beat your competition you need to stand out. You need to be professional, you need to have excellent customer service and you need to have a clear brand.

If you had a shop selling some DVD’s, collectors stamps, pet grooming brushes and some china antiques I think it’s fair to say you will be sending out mixed messages. You may sell some of the of priced DVD’s and maybe a dog brush or two but if a collector finds an Imari vase in your shop they will not be encouraged to see your last three sales where Gone with the Wind, Harry Potter and a grooming brush for a Shihtzu.

It’s not giving the potential buyer the felling of confidence, the feeling that you know what you are selling. You may well know what you are selling but you need to make this clear, you need to create a brand for yourself and your business. If your shop contained antique china and the about me page mentioned that you specialised in Japanese porcelain from the 17th and 18 century the seller would instantly feel at ease.

He may see from the badge next to your username that you are a top 1000 reviewer on eBay and that you have written many guides on Japanese porcelain collecting. He may read through some and want to see more of what you are selling, he may look at your other items and perhaps make two purchases as he interest was heightened by all the additional information from the guides.

Hopefully you can see that picking your niche and specialising in an area will have much greater impact on the buyer experience that a mish-mash of items all in one place.

Choose your niche carefully, find your place in the market and build your reputation as an expert in your chosen niche.